Welcome to the Sip Studies!

Sip Studies is the supplemental tool for the entire wine industry

Created to serve the public and guide people onto the path of education, whether learning or teaching wine. We are here to help people navigate the various wine guilds, explore their careers, and provide educational resources to those who need to teach with less obstacles.

Our Belief: The world deserves to drink better!

Our Purpose: Teach about what we drink, to help those who need a drink

Our Cause: Helping provide access to clean water for all people

Our Pillars:

Our Ikigai

People gathered around a long outdoor table at a social gathering or meal, with food and drinks on the table.

What We Are Good At:

  • Beverage Education

  • Community Coordination

  • AI Beverage Solutions

  • Charismatic Communication

  • Design Solutions Scaled With AI

Two people collaborating at a desk with laptops and graphs or charts on paper, discussing work.

What We Can Provide:

  • Educational Training

  • Entertainment Features

  • Preserving Historical Data

  • Beverage Accessibility Solutions

  • Engineering Beverage Industry Solutions

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What We Love:

  • Sharing Our Knowledge

  • Travelling For The Culture

  • Sharing Special Experiences

  • Tasting What We Learn

  • Helping Others Learn

Person washing hands under a running outdoor faucet.

What The World Needs:

  • Water Accessibility Solutions

  • Food Accessibility Solutions

  • Children’s Rights to Health, Protection, Education, & Expanding Opportunities

  • Preserving & Protecting Beverage Data

  • Climate Change Solutions

A man crouching on top of stacked boxes of Seagram's vodka bottles inside a warehouse-style store.

About the Founder

Jon Yu has been in the beverage industry for over a decade, with a prior background in architecture and music. He has spent this time studying for most of these years in the pursuit of a futuristic angle on design, art, science, technology, and gastronomy.

He has certifications in the following:

MIT - Sloan School of Management

  • Artificial Intelligence: Implications for Business Strategy

Society of Wine Educators

  • (CWE) Certified Wine Educator

Court of Master Sommeliers

  • (CS) Certified Sommelier, Lvl 2

Wine & Spirits Educational Trust

  • (WSET) Wine, Lvl 3

  • (WSET) Spirits, Lvl 2

Lustau & Wine Scholar Guild

  • (CSWS) Certified Sherry Wine Specialist

Cicerone

  • (CBS) Certified Beer Server, Lvl 1

Stylized white logo on dark red background with the word 'LULIT' in a modern, blocky font.
A logo with a purple outline of a wine bottle and the letters 'SWE' beneath it.
Seal of the Court of Master Sommeliers featuring a woman's profile with grapes and a laurel wreath, and text around the border.
A logo with a silhouette of a woman holding an award, encased in a blue circle, with the letters "WSET" below.
Logo for The House of Lustau CSWS with text in black and gold on a white background.
Cicerone Certified Beer Server logo with a hand holding a beer glass